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There’s a lot of talk about list building and the five hundred ways to build your email list.
 
And I agree.
 
You definitely need to have a big email list if you want a consistent revenue stream and a fan following. It starts of slowly and the more you get into it, the more your list grows.
 
“Email Marketing is the future and there’s no denying that. But I haven’t heard many people talk about list monetization and how to maximize your revenue with your existing email list.”
 
I’m here to give you ideas that you can plug and play right away and increase the revenue you generate with your email list.
 
1. The Selling Mindset
 
Before you even begin building your email list, you need to ask yourself – “am I willing to SELL stuff to the people who follow me?”
 
If you can’t hear a resounding YES in your brain, then please stop reading right now.
 
I have come across a lot of people who have email lists but all they do is send their subscribers a weekly email with the latest content on their blog – which by the way does not have any monetization in place.
 
It’s perfectly fine to send an email about your latest and greatest blog post, but are you monetizing your blog properly?
If all you have on your blog is a bunch of articles, then that’s not the right mindset.
 
When you’re marketing online, your mindset should always have one goal: What am I selling?
 
You have to get it deep in your mindset that the goal with your email list is to directly or indirectly generate revenue. That’s why you’re building that list in the first place.
 
I used to have the ‘generous’ mindset up until a few years ago. I thought that if I gave my subscribers valuable content, then they would trust me and buy whatever I recommended.
 
But what actually happened?
 
After weeks of sending awesome content, when I finally sent a promo email for an affiliate offer, I got a bunch of complaints and a lot of people unsubscribed. Needless to say, my EPC was hurting.
 
That happened because my subscribers thought of me as the guy who sends good content. That’s what I was known for. But what happens when that same guy tries to sell something? Kaboom. Always be selling.
 
2. Email Regularly and Religiously
Doesn’t matter if you have a hundred subscribers or a hundred thousand. If you have an email list, you have got to be pro-active about emailing it regularly.
 
I know you won’t get much clicks when you have a few hundred subscribers. But if you build the habit about sending an email a few times a week, you will maintain that habit even when you have a large list.
 
I’ve discovered that discipline and habits are what determines a person’s success, and it’s the same with email marketing as well.
 
If you don’t send an email to your list regularly, then they will pretty much forget who you are and what you represent.
 
In this age of information overload, everyone’s subscribed to multiple email lists and they get a lot of emails from a lot of people.
 
You can’t stand out if you email your list once a month.
 
Now, I’m not asking you to spam inboxes by sending emails three times a day. But you should make it a habit to at least email your list thrice a week. That keeps your name fresh in their mind and they respond much better over time – considering you send out good emails.
 
3. Create a Mailing Calendar
When you’re running an online business, things often get chaotic and it’s important to make sure you’re making the best use of your time.

Creating a mailing calendar is one of the easiest ways to stay organized and effective with your mailing schedule.
 
 
4. When Should You Blast Out
There has been a lot of debate on the days and times to send out an email. Some will say Weekdays at 12 PM are the best. Some will say 8 AM on Tuesday, Wednesday, and Thursday are the best.
 
There’s a very high probability that the demographic of your email list won’t entirely be located on a single time zone. That’s where advancements in technology comes handy.
 
Autoresponder services have the feature to schedule your blast to go out at a particular date and time based on the subscriber’s time zone.
 
So if you schedule the email for 1 PM on Monday – people in India will receive that email when it’s 1 PM Indian Standard Time and people in the UK will receive it at 1 PM GMT.
 
So when should you schedule your emails? Truth is, it depends.
 
I don’t plan to leave you stranded with an open ended question, so let me give the best advice possible. TEST. Every list is different and you need to find the best combination that works with your list.
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